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The Effects of Social Media At Work

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heinakina

This presentation is on the effects that have social media has had on the work place. This slides who how it has improved their communication with their audience and also

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By AnikaNieh The Effects of Social Media At Work
Social Media Timeline
Social Media Statistics - Facebookadded 100M users in 9 months. Other media to reach 50M… 38 years 3 years 4 years
Social Media Statistics ,[object Object]
78% of users trust peer recommendations (14% trust ads)
Facebook would be 3rd largest country (400M….and growing)
Facebook crossed Google’s US traffic last month
There are 5,508 social media sites on the Internet- Users spend 17:03 minutes on an average on social media sites
Effects of Social Media in Business
Brand Interaction has Changed Social Media Marketing Traditional/Offline Marketing “I have a need” “We have an offer. Please make a purchase” “Let’s collaborate” - One-way communication - Consumer doesn’t have a voice - No interaction with customer - Two-way communication - Interact, engage and listen to customer - Consumer’s voice counts
Social Media Presence in Companies
% of Companies Who Use Social Media Websites For Business Information

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The Effects of Social Media At Work

  • 1. By AnikaNieh The Effects of Social Media At Work
  • 3. Social Media Statistics - Facebookadded 100M users in 9 months. Other media to reach 50M… 38 years 3 years 4 years
  • 4.
  • 5. 78% of users trust peer recommendations (14% trust ads)
  • 6. Facebook would be 3rd largest country (400M….and growing)
  • 7. Facebook crossed Google’s US traffic last month
  • 8. There are 5,508 social media sites on the Internet- Users spend 17:03 minutes on an average on social media sites
  • 9. Effects of Social Media in Business
  • 10. Brand Interaction has Changed Social Media Marketing Traditional/Offline Marketing “I have a need” “We have an offer. Please make a purchase” “Let’s collaborate” - One-way communication - Consumer doesn’t have a voice - No interaction with customer - Two-way communication - Interact, engage and listen to customer - Consumer’s voice counts
  • 11. Social Media Presence in Companies
  • 12. % of Companies Who Use Social Media Websites For Business Information
  • 13. Ways Companies Utilize Social Media Sites LinkedIn (Members) Participate in discussions and Q&A Publish events on LinkedIn Add industry news feeds to the group Integrate your SlideShareaccount with LinkedIn
  • 14. Ways Companies Utilize Social Media Sites - Facebook (Fans) - Integrate applications - Include RSS feeds into fan-page - Create custom tabs - Repost comments by other users. - Use Facebook ads to promote fan page.
  • 15. Ways Companies Utilize Social Media Sites Twitter (Followers) - Use twitter tools to identify key influencers - Get listed on twitter lists - Follow key influencers - Use hash tags to increase brand visibility
  • 16. Ways Companies Utilize Social Media Sites YouTube (Subscribers) - Upload quality videos at regular frequency - Create play-lists – specific to a product - Reciprocal subscription, subscribe to other peoples videos and get them to subscribe back